It seemed as & #BANNER1 & # if it was raining metals for India at the Ninth Asia Pacific Advertising Festival held in Pattaya, Thailand, last week. India bagged a total of 13 metals, out of which Grey Worldwide, Saatchi & Saatchi and Tribal DDB won three each.
Saatchi & Saatchi bagged three metals, all for its work on Ariel. These include two bronzes for 'Tea Man' and 'Painter' in the Outdoor Single category and one silver for 'Corners' in the Outdoor Campaign category.
Grey Worldwide bagged a total of three metals. It won a silver in Interactive: Banner Single for Lion's Eye Bank, titled 'Choice'. The other two metals came for its work on Childcare India, titled 'Beggar Boy' - a bronze each in the Outdoor Single and Outdoor Campaign categories.
Tribal DDB India bagged three metals in the Interactive category, which include two bronzes for its work on Itch Guard: 'Itch' in the Interactive: Website Consumer section and 'Yoga Asana' in the Interactive: Viral Marketing section. The third metal was a silver for its work on Times Jobs, 'Chartbuster', in the Interactive: Beyond the Banner section.
In the film category, too, India had something to boast about. McCann Erickson bagged a silver for its campaign for Heal Foundation, titled 'Boy' in the category, 'Film: Public Service Messages and Cause Appeals'.
JWT India bagged two awards. The first was a bronze in the Best of Film category for its campaign for Levi's Slim Jeans, 'Slim vs Slim'. The agency also bagged a silver in the Outdoor category for its ad, 'Give', for Red Cross.
O&M bagged a bronze in the Press Campaign category for its work, 'Corporate', for client Perfetti Corporate.
In the category, The Best of Print Craft, production house JWT Mumbai Studio was featured in the Best Use of Illustration list for its work, '75% Ideator', which highlights JWT's completion of 75 years in India.
The DM category, however, was a no show for India.
The Asia Pacific Ad Fest received 4,738 entries this year, which is a record for the fest. Prasoon Joshi, regional creative director, South and South East Asia, McCann-Erickson, was among the jury members this year. The theme for this year's festival was 'What's Next?', which was particularly relevant as this year saw the introduction of two new categories, Print Craft and Creative Media.
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