The One Show this
year will see a lot of Indian entries competing for the coveted pencils. A total of 32 Indian entries are finalists at the One Show, 2006, out of which O&M has the maximum finalists (12), followed by Rediffusion DY&R (four nominations).
O&M's finalists come in the form of work done for Visage Images ('1000 Pictures' in Posters - Campaign), Indian Association for Promotion of Adoption and Child Welfare (IAPA - 'Adoption'), Fundacion Vida Silvestre (titled 'Bag' in the Outdoor and Posters: Single category), two Seagram ads ('Fill in the Blanks' in the Outdoor and Posters: Single category) and 'World Map', its poster for Discovery Channel.
Another finalist is 'Plant more trees' in the Newspaper or Magazine - Campaign category for Hindustan Times. The campaign has images such as a beehive on the ceiling of a house (next to the ceiling lights), or a clothes line that has two bats hanging next to the clothes, with a line that simply says, "Plant more Trees'.
The last finalist from O&M in One Show is for its client Shipra Estate. The agency also has two finalists in One Show Design: for clients A:Door, C Roy and O&M (a self promotion booklet brochure).
Meanwhile, OgilvyOne too, has a finalist nomination for Johnson & Johnson Medical India, for work titled 'Diabetes' in the Posters: Single category.
When quizzed about which entry O&M is most positive about, this is what Piyush Pandey, chairman and national creative director, O&M, has to say: "We'd rather not have expectations, as expectations more often than not, lead to disappointment. We'd rather wait for pleasant surprises!"
Rediff's four finalists are all for client Midland Bookshop in the One Show Design. The entries include 'Lord of the Rings' and 'The Communist Manifesto' in the Booklet Brochure category, and 'The Communist Manifesto' and 'Books' in the Single and Campaign categories.
Saatchi & Saatchi has got two finalists in the race, both for client Procter & Gamble. The first is 'Eraser' in the category Colour: Less than a page - Single, whereas the other is in Posters: Campaign, titled 'Corner'.
JWT India has three nominations, including 'Note' for Apollo Tyres in Over 600 Lines- Single, 'Door Handle' for United Breweries India in Innovative Use of Media - Outdoor Single and '75 % Ideator', its self-promotion entry in the Self Promotion - Single Only category (the last one in One Show Design).
Leo Burnett India also has two entries as finalists. These include 'Jungle Lodge' in Over 600 Lines: Campaign category for Maneland Jungle Lodge and an entry for Mrs. Kapoor Guest House in the Posters: Campaign category.
Euro RSCG has three nominations, all for client Cancer Patients Aid Association. The nominations include 'Monster-Stalin', 'Monster' and 'Monster-Hitler' in the Print Single, Print Campaign and Outdoor & Posters Single categories, respectively.
McCann Erickson, Mumbai, meanwhile, has got one finalist for Sanctuary Asia in the Collateral (Brochures and Direct Mail) - Single category. The direct mailer is in the form of a small note-pad, which has the sketch of a tree on one of its sides. As one uses more of the note-pad, the tree depletes. A message on each of its pages talks about how one should use paper sparingly, as it results in deforestation.
In One Show Design, Contract, Delhi, has a finalist in Posters: Single for client ICARE, titled 'Queue'. Other agencies that have a finalist each in One Show Design include Abhijit, Mumbai (for a corporate identity campaign for Pandit Hariprasad Chaurasia), idiots, Mumbai (for client Ninad Kamat) and Latitude 23 Communications ( a self-promotion entry).
The finalists were selected from nearly 17,000 entries received from over 55 countries. For the record, the One Show is considered a premier international advertising competition, recognising creative excellence in advertising. One Show is a part of the three annual award ceremonies held in New York every May by The One Club (founded in 1975). The One Club showcases Advertising's best in Print, Television, Radio, Design and Interactive Campaigns.
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