Second phase of senior level restructuring at Bates Enterprise

By , agencyfaqs! | In Advertising | April 18, 2006
While Amrita Chugh, the agency's vice-president in Bangalore, has decided to go for a sabbatical, Ashok Vidyasagar from Mudra Chennai has replaced her

After the merger, & #BANNER1 & # between Bates and Enterprise Nexus in January, the newly formed Bates Enterprise has undergone the second phase of restructuring, especially at their Bangalore branch.

There are three new people who have joined the agency's Bangalore branch. First, Ashok Vidyasagar, after his brief spell with Mudra Chennai has moved in as senior vice-president. He has replaced Amrita Chugh who was vice-president, Bates Enterprise and 141 Worldwide, Bangalore. Chugh, who had moved to the new agency from Enterprise Nexus stable, has decided to go for a sabbatical for a short while.

Having spent 20 years in advertising, Vidyasagar is hopeful that his experiences will help Bates Enterprise acquire new businesses in an emerging market such as Bangalore. He started of as an account executive with RK Swamy/BBDO and later worked with agencies such as McCann Erickson and JWT. He says, "We will be particularly targeting categories such as FMCGs, consumer durables, BPOs and companies in the Internet and online space."

The other two people to have joined the Bangalore team are Sanjoy Dutta and Vincent Rajan. While Dutta has joined in as creative head, Rajan has moved in from Mudra as account director.

Dutta hails from FCB Ulka, Chennai, where he was a creative consultant. He started his advertising career with JWT, as a junior copywriter, and later worked with agencies such as SSC&B Lintas and Euro RSCG. One of Dutta's creatives for an anti-smoking campaign was a finalist at Cannes.

Commenting on the restructuring at Bangalore, Subhash Kamath, CEO, Bates Enterprise, says, "The idea is to strengthen the Bangalore team further, as South India is an important market that possesses a lot of potential. By appointing experienced professionals, we are looking at tapping new businesses and giving an impetus to our advertising, marketing and below-the-line services."

He is also hopeful that in the next three years, Bates Enterprise, Bangalore, should grow by 25-40 per cent.

Meanwhile, at Bates Enterprise Delhi, Pankaj Gupta has come in place of Sushant Panda, who recently moved to Euro RSCG Delhi as branch head. Gupta who has joined as associate vice-president will be responsible to consolidate the business, manage the team and look at growth opportunities.

In his career span, Gupta has worked with agencies such as TBWA India both at Bangalore and Delhi, Ogilvy & Mather, Contract Advertising and Lowe (then Lintas).

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