Ogilvy reshuffles its senior creative team

By , agencyfaqs! | In Advertising | April 27, 2006
While Rajiv Rao, group creative director has been called back to Mumbai to handle the Hutch business, Amit Akali and Malvika Mehra (copy and art) have been shifted to Bangalore as creative heads

Rajiv Rao, who was

group creative director with Ogilvy & Mather, Bangalore has been called back to Mumbai to head the Hutch business.

Rao along with his partner late V Mahesh had been handling the Hutch business out of the Bangalore office for the last two years. Together they have created many award winning ads for the brand.

Apart from the Hutch business, Rao will also handle a few more accounts, which will decided in the near future. "As Hutch is based in Mumbai, it was becoming difficult for us to handle the business from the Bangalore office. Even meeting the client on a regular basis was difficult. Now that we have done away with this geographical constraint, we hope to produce some great creatives for Hutch," he says.

As of now Rao will handle the business independently until the agency finds a replacement for V Mahesh.

Piyush Pandey, executive chairman and national creative director, Ogilvy & Mather, India says, "Hutch is a key client for O&M, and the decision to call Rajiv (Rao) back to Mumbai was to service the client better."

Meanwhile, the team of Amit Akali and Malvika Mehra (copy and art) has been shifted to Bangalore as creative heads to partner Prateek Srivastava, who heads the Bangalore office.

The team of Mehra and Akali have together produced the 'Surprisingly SBI' ad. As a team they have been working with O&M for the last two years.

At the Bangalore branch, Akali and Mehra will work on clients such as Titan, World space, Lenovo, ITC, SAB Miller etc.

Malvika has been with Ogilvy's Mumbai and Delhi offices since 1994 and during these 12 years, she has worked on businesses such as HLL, Cadbury, Asian Paints and Hutch. Even Amit has spent around 12 years in advertising, and worked on brands such as Cadbury, Hutch and The Times of India.

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