multi-agency pitch, tyre major Goodyear has awarded its creative and media duties to Euro RSCG and Media Planning Group (MPG) respectively. Industry estimates peg the business to be worth Rs 10 crore. McCann-Erickson is the incumbent creative agency while media was being handled by its sibling Universal McCann.
Satbir Singh, vice-president, creative, Euro RSCG says, "Euro RSCG has a formidable reputation in the automotive segment worldwide. We are delighted at the opportunity to work on a brand such as Goodyear. It is an exciting time for the automotive industry in India. We are looking forward to some memorable work and help make it an exciting time for Goodyear too."
Commenting on the win, Vishnu Mohan, CEO, Asia Pacific, MPG, says, "We are looking at a strategy which will be innovation driven and effective across all the mediums. The media mix will have more of a 360 degree approach rather than just mechanically chalking media buying among print, outdoor or electronic."
On what helped the agency clinch the business, Mohan says, "Probably, the chemistry was right and our passion, commitment and understanding of the industry was recognised by the client which helped in getting the business."
When agencyfaqs! tried to contact Goodyear, the executives declined to comment on this latest development.
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