Indian creatives dominate OpenAd pan-Asian pitch

By , agencyfaqs! | In Advertising | May 12, 2006
In a pitch held especially for Asia on, Indian creatives emerged dominant winners

In a pitch held & #BANNER1 & # especially for Asia on, Indian creatives emerged dominant winners. The pitch was for the 'Restaurants, Bars and Retail' section and the participants had to come up with a multimedia idea to promote a shopping mall, emphasising on the shopping experience for families and women.

Of the four top spots, three were dominated by Indians and the runner-up was from Singapore. Sachit Sadanandan (copywriter) and Sumanth Mani (art director) from Bangalore won the pitch. Their 'Famous Families' idea picked up $500 as award money.

Incidentally, the two had worked together at Asymmetric Advertising two years ago and now work together as a team at Alaknanda Advertising. "India is a fast-growing creative hub and we are as creative as other countries, if not more so," says an elated Sadanandan.

In second place was Eugene Seah of Singapore, whose 'Close Enough' idea appealed to the jury. The third place was shared by Ankit Garg and Chetan Jagtap from Mudra Ahmedabad, for their idea '24 Hours are Not Enough' and Sarthak Satapathy for 'Inspired Shopping', both from India.

The jury on the pitch comprised three judges, Parveez Shaikh, former creative director of Contract India, Mick Devito of Butterfield Day Devito Hockney (Partners BDDH), UK, and Vital Verlic, creative director and founder of is a unique Web-based company which gives clients the chance to buy creative and advertising ideas online. In India, they have a tie-up with agencyfaqs!

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