Balaji Telefilms, a
leading television production house in the country, is ready to take a new step. After venturing into film production, the media house is now trying its hand at producing ad films and corporate films.
The new division came into being a few days ago; Kalpana Ravi heads it. Ravi has 15 years' experience in the field and has worked with SaharaOne Television, Zee Telefilms Pvt. Ltd, Karan Productions, Pritish Nandy Communications and Everest Advertising. She has also worked with several well-known ad film makers such as Prahlad Kakkar, Sumantra Ghosal, Ram Madhvani, Nomita Roy Ghosh and Shubir Chatterji, John Mathew Mathan and BR Films.
Speaking to agencyfaqs!, Ravi revealed the need for the organisation, "Balaji Telefilms has always wanted to foray into this field. They were just waiting for the right moment and the right person to take the endeavour forward."
Ravi asserts that the new company will start pitching for new businesses and accounts shortly. With the full team in place and confident of making it a success, Ravi elaborates on her team, "This whole industry is a freelance industry. So, there will be a panel of freelance directors for the assignments we get. Freelancers are the best talent we can get for our new endeavour."
Ravi adds, "We will establish ourselves as the best in the field just as Balaji Telefilms has established its name in the field of television production."
© 2006 agencyfaqs!