Samrat Dasgupta to join Bates Enterprise, Mumbai, as creative director

Samrat Dasgupta is slated to join Bates Enterprise, Mumbai, as creative director. Dasgupta moves from Lowe where he was a creative. At Bates Enterprise, he will report to Subhash Kamat, Mohammed Khan and Rajeev Raja.

Rajeev Raja, executive creative director, Bates Enterprise, says, “Samrat (Dasgupta) is an exciting fresh talent with a lot of energy and a portfolio of great work. We at Bates Enterprise are looking at hiring the best talent in the industry, which will help the agency scale creative heights. This is a step towards that.”

Dasgupta says, “Working at Lowe has been a tremendous learning experience and, while here, I got an opportunity to interact with the best of people and the greatest of minds. But I have decided to move because I think it’s time to create a place and culture for myself and I believe that I will be able to do this at Bates Enterprise.”

At Bates, Dasgupta will handle clients such as Marico, Ayush Therapy Centre, the Pfizer portfolio, ‘Femina’, Arogya (the Chennai based milk brand) and Optimix.

Dasgupta started his career in 1999 with Euro RSCG in Delhi, where he handled clients such as Microsoft and Hero Puch. He was involved in the ‘Do Pahiyon ki Lorry’ campaign for Hero Puch. He then moved to Euro RSCG, Mumbai, in 2002, where he handled SET Max, Calcium Sandoz and HDFC Bank. By the end of 2003, he moved to Lowe where he handled brands such as Pepsodent (India and regional) and Clinic Plus (India and regional).

He cites the Pepsodent (‘Aarti’) commercial among one of his most memorable works. He says, “The commercial managed to strike a chord and touch people’s hearts. It had the power to move people in a positive way, which is what I believe measures the success of advertising.”

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