Skoda reviews its advertising duties

By , agencyfaqs!, Mumbai | In Advertising | May 22, 2006
Reliable sources say that Grey Worldwide, Euro RSCG, MPG, David and the incumbent iB&W have all made a pitch for the account

The creative and & #BANNER1 & # media duties of Skoda, which were being handled till now by iB&W, are currently under review.

While iB&W also participated in the pitch process to retain the business, it is learnt that three other agencies, including Grey Worldwide and Euro RSCG, were also in the fray. But if industry sources are to be believed, it is David that is most likely to clinch the deal.

The sources reveal that quite a few agencies have pitched for Skoda's media duties, MPG among them.

Industry estimates peg the size of the business to be close to around Rs 15 crore.

The sources also told agencyfaqs! that Skoda is likely to spend 75 per cent of its media budget on print, with the rest being distributed among other media such as outdoor and television.

"Since there is not too much of television advertising involved, Skoda didn't feel the need to invite very big agencies to take part in the pitch," the sources revealed.

When contacted, Skoda officials refused to make any comment on the pitch; they would also not divulge the names of the agencies in the fray.

But the industry sources told agencyfaqs! that a decision was expected soon on the pitch.

For the record, currently, SkodaAuto has four brands in its portfolio in India - the Octavia, Octavia Combi, Laura and Superb. SkodaAuto is a part of the international Volkswagen Group, and it has its headquarters in the Czech Republic. It develops, manufactures and markets passenger cars throughout the world.

2006 agencyfaqs!

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