Grey Worldwide bags advertising duties for Trianz

Six top agencies were involved in the pitch for this business, which is estimated to be worth $2million globally

Grey Worldwide, Bangalore, has bagged the advertising duties for Trianz, a US-based management consulting and professional services firm, which specialises in the execution of strategic initiatives for business leaders.

Till recently, RMG Connect, Bangalore, used to handle the direct marketing communication for Trianz, but now this will also be Grey’s responsibility.

The company claims to spend around $2 million globally on marketing, but neither the agency nor the client was ready to reveal the budget that has been allocated for the Indian arm.

The pitch for this business, which was held in mid-April 2006, had six top agencies in the fray, including Contract and Dentsu.

Atul Vaid, global marketing director, Trianz, says, “Grey’s global network and expertise was a critical factor in deciding in its favour. In addition, we were also impressed with the agency’s understanding of the business.”

Nirvik Singh, president, South East Asia, Grey Worldwide, comments on the win, “We plan to go beyond just conventional advertising in providing total communications solutions for the brand. As their first ever exposure to the field, we will be partnering with them in the inception stage, researching market feasibility and offering integrated marketing communication management.”

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