Last updated : May 30, 2006
has won the creative as well as media duties for Mumbai based Aar Ess Floor Zone, which is opening its first exclusive showroom for various types of flooring in India.
Anupama Mehrotra, AV-P, Noshe Oceanic, says, "Floor Zone will be a challenging assignment for us as we will introduce the client in the market. We will concentrate on the right mix of advertisements and other means of communication to create a unique identity for the brand in the market."
When asked about the total advertising spend by the client, Mehrotra says, "Noshe and the client are working together on a pinpointed strategy which will ensure maximum penetration. The client has placed no constraints on the advertising budget and it will flow accordingly." She insists that the agency will work on a 360-degree media composition for the client.
Mehrotra claims that the client was impressed by Noshe's previous work on retail.
For the record, Floor Zone imports PVC floorings, wooden laminates, rubber floorings, carpets and rugs, and carpet tiles from all over the world.
© 2006 agencyfaqs!First Published : May 30, 2006