Thomas Cook, the
travel company is currently in the process of reviewing its creative and media duties. The development has been confirmed to agencyfaqs! by senior executives at Thomas Cook.
Reliable sources close to the development reveal that around six leading agencies of the country have participated in the pitch. These include Dentsu Marcom, McCann-Erickson and Bates Enterprise. Incumbent agency Network Advertising is also believed to have pitched to retain the business. The names of the other two agencies couldn't be ascertained. The sources say that Dentsu Marcom is a frontrunner.
Although there wasn't any official confirmation on the size of the Thomas Cook business, it is estimated to be more than Rs 10 crore.
Traditionally, Thomas Cook advertises mainly on print and other media, but this time, it may also launch a television commercial, which justifies the increase in its media spends for the next financial year.
For the record, Thomas Cook claims to offer the world's most enjoyable holidays in exotic destinations in India and abroad. It also provides foreign exchange and payment solution services to its customers.
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