Radio Rocks, but are you listening?

Radio Rocks, a discussion forum, will be held on June 16 in Mumbai. The event will deal with the advantages offered by radio as a medium and what should be done to exploit its potential fully

It is predicted that radio, as an industry, will double in size over the next three years, from its current size of around Rs 200 crore. It will witness investments on an unprecedented scale, involving close to 400 new stations across the country by then and hiring around 16,000 people.

With such sound bytes in mind, Radio City, along with agencyfaqs.com, has organised Radio Rocks, an event that will deal with the advantages that radio offers to advertisers and potential investors and how this medium can be exploited to the fullest in the future. The event will be held at the JW Marriot in Mumbai on June 16.

The list of speakers includes Sugata Gupta of Marico, who will speak on a marketer’s expectations from the medium; Steve Martin of BBC Radio, who will discuss what worked in radio programming in BBC’s other markets; and Mark Neely of Nielsen Media Research, who will reveal a researcher’s insights into the medium.

Answers to several questions will be sought, such as what will radio need to reach its full potential. Will it be great radio ad campaigns or programming innovations that will go beyond or, perhaps, more deeply into Bollywood, or will it simply be a far more partner driven approach?

Panel discussions will also be held, with speakers such as Josy Paul of David; Mahesh Chauhan of Everest Brand Solutions; Sanjeev Agarwal of Pantaloon Retail; Vikram Sakhuja of Group M; LV Krishnan of TAM Media Research; Punita Arumugam of Madison Media; and Pushpinder Singh of Saints and Warriors.

Moderating the panel discussions will be Anish Trivedi of Banyan Tree Consulting and Vanita Kohli-Khandekar of Businessworld.

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