Following a global
creative review, Reckitt Benckiser has consolidated all its brands with Euro RSCG. Prior to this review, Euro RSCG, JWT and McCann-Erickson were the agencies on the company's roster.
JWT was handling brands such as Harpic, Dettol, Veet and Lyzol. This part of the business will move to Euro by January 1, 2007. McCann was in charge of the Boots Piramal Healthcare brands such as Clearasil and Strepsils. These brands will be in Euro's custody sooner, by August 1, 2006. Reckitt Benckiser took over Boots Piramal Healthcare in October 2005.
The development has been confirmed by Suman Srivastava, CEO, Euro RSCG, India.
In the last fiscal, Reckitt Benckiser spent around Rs 125 crore on advertising. Now that it has acquired Boots Piramal Healthcare, the group's advertising spend is expected to go up.
In India, this implies around Rs 200 crore in billing for Euro RSCG. MPG continues to be the AOR on the Reckitt Benckiser business, which it has been handling for the last three and a half years. This doesn't include the Boots Piramal brands, a decision on which is still awaited globally.
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