PC World relaunched in India

By , agencyfaqs! | In Media Publishing
Last updated : July 05, 2006
The India edition of PC World was launched yesterday at a low introductory cover price. The magazine aims to expand the market

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magazine PC World was relaunched in India by IDG Media. The magazine was earlier present in the Indian market through a licensed agreement with Media Transasia which was later defunct.

The magazine has been priced at Rs 60, which makes it the lowest priced magazine in India, in its category. The magazine will also contain a free DVD.

The US edition of PC World magazine is priced at $6.99, which is about Rs 325 for a copy.

About the magazine's surprisingly low price in India, N Bringi Dev, president, IDG India says, "We want Indian readers to sample international quality editorial and that explains why we have priced it lower than the regular Indian IT magazines."

The Indian edition of PC World is almost 40 percent less costly than the other magazines in its category in India.

Bringi Dev believes that there are not enough magazines that cater to the technology driven audience in India. PC World plans to tap the growing market for new technology and technology savvy people in India through relevant and exclusive content.

According to Dev, PC World offers higher value than its competitors because it is the only publication in the country that provides a standard dual layer DVD with every issue.

About the content of the Indian edition of the magazine, R Giridhar, editorial director, PC World, says that though the benchmarks are international, the relevance is Indian. PC World provides world-class product reviews that help its readers to make purchase decisions on mainstream technology products and services.

In the edition, PC World features a comparison of new and emerging choice in wide screen laptops, which was done with the help of their proprietary international benchmark WorldBench5. The magazine also features a review on wireless data cards from service providers such as Hutch, Reliance and Tata Indicom.

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First Published : July 05, 2006
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