Amit Kishore joins Zenith Optimedia as V-P on Hyundai business

Kishore, who was with Universal Media 7 (UM7), a part of the McCann-Erickson group, Saudi Arabia, will focus on strategic planning for Hyundai

Amit Kishore

has joined Zenith Optimedia as vice-president on the Hyundai Motors business. Kishore has moved in from Universal Media 7 (UM7), a part of the McCann-Erickson group, Saudi Arabia, where he was director, media planning.

As V-P on the Hyundai Motors business, Kishore will be responsible for the strategic planning function.

Confirming this development to agencyfaqs!, Kishore says, "As compared to the fast-paced market of India, Saudi Arabia is slow moving. I wanted to work in an accelerated market where I would be able to invest my capabilities."

Kishore started his career with Grey Worldwide, Bangalore, as a media planner in 1997. In 1999, he quit Grey to work with TAM, Bangalore, as senior client servicing executive. Kishore switched to Indigo FM in Bangalore, an FM radio station launched by BPL Innovision, in 2000, where he worked as senior manager for audience research and marketing. After a stint of two years at Indigo FM, he took over as marketing manager of the Indian Readership Survey (IRS) Department for TNS (then NFO), Mumbai.

In August 2003, Kishore became the media group head for Mediaedge:cia (then Zenith Media), Mumbai. In June 2004, he moved to Insight, a part of Lintas Media Services, and then moved to UM7 in 2005.

During his 10-year career span, Kishore has handled brands such as Britannia (the dairy business), Bajaj Auto, the Pantaloon Group (Pantaloon and Big Bazaar), Videocon, Sansui, Timex, Wrigley's, MTR Foods, Lee Jeans, Arrow Shirts, Excalibur Shirts and Worldspace.

Kishore says the most memorable project that he has worked on was for Worldspace. He executed a target segmentation and market potential model for WorldSpace's India launch. It is the closest to his heart because he was just a year old in the advertising business at the time.

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