Rediff and JWT win Atticus Certificate of Merit

The two agencies bagged the certificate of merit for strategy and advertising, respectively

Two Indian

agencies have won the Atticus Certificate of Merit. These are Rediffusion DY&R and JWT. Rediff's K Subramanium has won it for his paper on 'Deciphering an Optical Illusion called India' in the Strategy category, while JWT's Hamsini Shivkumar received the certificate for her piece titled, 'Six Deadly Traps for Global Branding and Advertising', in the Advertising category.

Subramanium's paper presented the softer anecdotal reality of growing India rather than a data-driven picture, which does not give as good a sense of what's happening on the ground. Subramanium is head of planning at Rediff.

When agencyfaqs! contacted Shivkumar, vice-president and executive planning director, JWT, she said, "The real challenge lies in not only handling the external factors that govern and affect an organisation and its functioning, but also the internal ones. It is all about being able to establish oneself as a global leader in fair terms."

Shivkumar adds that JWT was also commended for its paper, 'Finding the H -spot', which was a joint effort by Mythili Chandrashekhar, vice-president and executive planning director, JWT, Chennai, and Shivkumar.

The three judges for this year's Atticus Awards were Peter Stringham, group general manager, HSBC, David Kirk Patrick, senior editor, 'Fortune' magazine, and Judie Lannon, editor, 'Market Leader', a journal of the UK marketing society.

The categories in which entries were solicited were Advertising, Design, Relationship Marketing, Public Relations and Public Affairs, Media, Strategy, Market Research, Internet Communication and Corporate.

Shivkumar adds, "Rediffusion DY&R, India, and JWT, India, were the only Indian advertising agencies to receive an award at the Atticus. It definitely means that agencies today face a global confront in the world of fleeting competition. Atticus rewards quality, which makes winning this certificate even more prestigious."

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