Older men are more crazy about football

By , agencyfaqs! | In Media Publishing
Last updated : September 25, 2014 04:04 PM
The Audience Map measurement data reveals that the TVRs did not live up to the hype created around the game


The finals of the

FIFA World Cup just got over. And according to Audience Map (AMap), the final match between Italy and France got an average TVR of 2.48 at an all-India level (C&S, males, 15+).

The ratings were relatively higher in Kolkata, a city that is crazy about football. The TVR observed by AMap in Kolkata for the final match was 8.57 (C&S, males, 15+).

The ratings for the semi-finals were also higher in Kolkata. The first semi-final, which was played between Germany and Italy, got an average TVR of 3.21, while the second one, between France and Portugal, got an average TVR of 4.98.

At an all-India level, the first semi-final recorded an average TVR of 0.86, while the match between France and Portugal got an average TVR of 1.16.

In terms of socioeconomic classification, it was SEC A which got the highest average TVR of 4.21, followed by SEC B and C, which managed an average TVR of 2.36 and 2.30, respectively. The corresponding figures among SEC C and D were even lower (C&S, males, 15+).

In Kolkata, however, it was SEC B which was crazier about football - it recorded an average TVR of 10.17 here. The SEC A viewers in Kolkata got an average TVR of 8.57, followed by SEC C and D at 8.39 and 8.15, respectively. What's interesting is that the viewership for the final of the FIFA World Cup was high even among the SEC E viewers, recording an average TVR of 7.34.

In terms of age groups, it was the 35+ males who contributed the most to the viewership, recording an average TVR of 2.38 at the all-India level. In six metros, including Kolkata, the corresponding figures were 8.25 and 3.36, respectively.

Next came males in the 15-34 years' age group, who attained an average TVR of 1.6 at the all-India level, while in the six metros, including Kolkata, the average TVRs were 5.68 and 2,25, respectively.

2006 agencyfaqs!

First Published : September 25, 2014 04:04 PM

Related Articles

Search Tags

© 2006 agencyfaqs!