has been appointed India editor for BBC Hindi. He will head the radio and online operations in India. He moves from his current post as BBC's India correspondent to take up his new role in August 2006.
This is a new post that has been specially created by BBC. Srivastava says, "We are a fairly big organisation in terms of our audience and the kind of reach that we have. We basically want to make sure that we continue to maintain a leadership position in this fast-changing media environment. We are looking at new initiatives and partnerships in the FM space."
Srivastava's mandate is to increase BBC's audience base through FM partnerships. The media company is also open to exploring more partnerships in online ventures.
"Our aim is to make the BBC Hindi portal an online destination which sets new benchmarks in quality journalism," adds Srivastava.
As India editor, Srivastava will also be responsible for all BBC Hindi content generated from India to be delivered across platforms, including FM, short wave and online. Based in Delhi, he will lead a team of experienced broadcast and online journalists on all BBC Hindi editorial initiatives in India.
Srivastava has been reporting from India for the BBC for over 12 years. He started his broadcasting career in 1994, when he joined the BBC Hindi Service in London. He launched the BBC's first Mumbai bureau, reporting across BBC television and radio in English, Hindi and Urdu. Then, following a stint as India business and Western India correspondent, Srivastava joined the BBC's South Asia bureau in New Delhi in March 2003 as India correspondent. Prior to joining the BBC, Srivastava has worked with print brands such as 'The Times of India' and 'Indian Express'.
Achala Sharma, head of the BBC Hindi Service, based in London, says, "India is an important market for the BBC - we are the leading international broadcaster. Our Hindi radio audience has grown by nearly five million in recent years and we know from our relationship with listeners that our new programming is popular. But we cannot afford to be complacent. India is changing fast and news is a competitive business. I am confident that in Sanjeev (Srivastava), we have someone with the skills, experience and vision to provide excellent editorial leadership. He is a top-grade BBC news journalist with an impressive track record and passion for reporting India."
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