certainly gaining importance in the global advertising arena. So much so that Lowe's new strategy planning tool will be rolled out from India.
The new tool will provide integrated media-neutral solutions. It has features such as strategy planning, channel planning and integration tools.
In an official communiqué, Pranesh Misra, president and COO, Lowe, India, says, "The future of advertising lies in 'integrated communication'. The new tool has been developed by adopting best practices around the world and it will transform the way we do business in the future."
Lowe is organising a workshop on July 11-14, 2006, which will see Bert Moore, deputy chief strategy officer, Lowe Worldwide, and three other trainers conducting training sessions for 25 senior managers from Lowe Worldwide. Four senior managers from Lowe, India, have been selected to participate in the training session. The four senior executives from Lowe, India, will further train other executives in the Indian agency.
The training sessions will include active training and exposure to 16 tools/assets.
Misra says, "What's interesting is that India is one of the seven hubs which will drive future growth in the Lowe network."
He says, "Lintas, India, has also evolved as a centre of excellence and a model agency in the Lowe global system, with best-in-class services in advertising, media and integrated communications, including rural marketing, public relations, events, direct marketing, design, healthcare, and marketing research. This makes Lintas, India, one of the most valued and fastest growing members of the Lowe Worldwide network."
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