Advertising, Mumbai, has formally resigned from the Jet Airways business. It had been handling the creative and media duties for the airline brand since the past six years. As per certain industry sources, the size of the business is around Rs 50 crore, including both the brand's domestic and international spends.
However, the agency has clarified that there are no specific problems/issues involved, and it was an amicable, mutual decision by both the client and the agency to part ways after six years of their association.
Vinod Nair, managing director, Network Advertising, says, "It has been a great journey with Jet Airways over the past six years. We are quite pleased about our role in making the Jet Airways brand what it is today."
The end of this relationship indicates that Jet Airways will perhaps be on the lookout for a creative/media agency.
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