NGC Network restructures its ad sales team

Key appointments have been made at the National Geographic Channel (NGC) Network. Nikhil Sheth has taken over as national head, ad sales. A couple of promotions have also been awarded. Jaykumar has been made national head, ad sales, NGC, and Pappan Majumdar has been raised to national head, ad sales, The History Channel.

Sheth, as the national head of ad sales for NGC Network, will play a key role as he will be responsible for the ad sales business of both NGC and The History Channel. The trio will lead the network in their respective roles by effectively managing the ad sales business.

Nikhil Mirchandani, managing director, NGC Network, says that bringing in Nikhil, Jaykumar and Majumdar will add value in the ad sales domain. Over the last couple of years, the three have effected tremendous ad sales through their expertise and leadership. Their good work is expected to continue now that they are a part of the management team at NGC Network.

Sheth has been the head of the Western region for NGC for the last two years and has around 13 years of experience in sales. Prior to NGC Network, he has worked with The Times of India Group, Media Scope and Man’s World. Majumdar joined NGC two years ago from MTV as head of the Northern and Eastern regions and has 10 years of experience. Jaykumar joined NGC Network as head of the Southern region. Prior to NGC, Jaykumar worked with ‘The Indian Express’ and Zee and he has 11 years of work experience.

With such longstanding experience in the ad sales business, the appointment of the three at the NGC Network augurs well for the channels. Mirchandani is positive that they will lead the channel to a higher growth path and revenue.

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