Medcity, the Delhi based healthcare establishment, has selected Vyas Giannetti Creative (VGC) as its advertising agency. VGC will help Moolchand work on its brand communication and further its image building initiatives.
Moolchand Medcity wants to project itself as a healthcare organisation that maintains international standards. It was looking for an agency that would help it create and project the right brand image to potential customers.
VGC's mandate will be to launch a multimedia above-the-line campaign which will include both print and television.
Anjan Roy, vice-president, VGC, says, "Moolchand Medcity was on the look-out for an agency that understood the healthcare business."
"The healthcare company was also impressed with the corporate campaign that VGC created for the Aditya Birla Group," explains Roy.
A spokesperson from Moolchand Medcity says that Moolchand stands for international standards, attention to detail and customer delight, and it plans to project these qualities through its campaign.
© 2006 agencyfaqs!