afaqs!

HT Media ties up with The Wall Street Journal

By , agencyfaqs! | In Advertising | August 25, 2006
HT Media's upcoming business daily and website will contain news and information from the WSJ print publication and its websites WSJ.com, and Marketwatch.com


HT Media, which & #BANNER1 & # is planning to launch a business daily has tied-up with The Wall Street Journal (WSJ). As per the deal, the soon-to-be-launched business daily and the website will have WSJ branded pages. These pages will contain news and information from the WSJ print publication and its websites WSJ.com, and Marketwatch.com.

Interestingly, BCCL, which owns The Times of India was also in the race for a tie-up with WSJ. In fact, it was in early 2004, when agencyfaqs! had published a report on this. At that point, Arun Arora, president, BCCL had agreed that talks with the US-based publishing group had been on for a while. He had also revealed to agencyfaqs! that there had been progress on that front and Times group was interested in taking it forward.

But finally what went wrong with the Times group and WSJ deal couldn't be ascertained. None of the Times executives were available for comment at the time of filing this report.

Raju Narisetti, who until June, was a deputy managing editor of The Wall Street Journal, New York and editor of The Wall Street Journal Europe, will be the editor of this upcoming business daily, aimed at global Indian business readers and international business travelers.

In an official communiqué, L Gordon Crovitz, executive vice-president, Dow Jones & Company and publisher, The Wall Street Journal says that this partnership will serve both Indian as well as international advertisers."

For the record, The Wall Street Journal now publishes special editions as part of 39 newspapers in 41 countries, which are published in 10 different languages — serving a combined circulation of nearly 5.4 million.

© 2006 agencyfaqs!