Bharat Group, which has a presence in Maharashtra and Chattisgarh, has several plans up its sleeve. Its media solutions arm, Complete Media One Stop Shop, which was launched two years ago, is now consolidating itself. It plans to come up with three new editions and two radio stations to strengthen the already existing bouquet of media solutions it offers to its clients.
Complete Media One Stop Shop was started by Ashutosh Shrivastava to channel the various marketing and promotional activities undertaken by the group. It started with the outdoor business under which it provided kiosks, hoardings and bus shelters to clients.
After this, the group started its event management arm, called Nava Bharat Events, and then the Suruchi Club, named after its special supplement called 'Suruchi magazine'. This club comprises 5,000 female readers of the magazine belonging to SEC B&C and it organises seminars, workshops and picnics for Complete Media One Stop Shop clients. These clubs are present in Raipur and Nagpur, while the Nava Bharat Events operates in Mumbai, Delhi, Pune and Bangalore.
Shrivastava is clear that they do not want to expand for the sake of expansion. "We certainly want to grow, but right now, we will focus on our markets," he says. He says that it doesn't make sense to operate in markets where they don't have a print presence because he believes that coupling print with other media gives their client cost-effective solutions, which wouldn't be possible with solo offerings. "We don't want to be just another event management or an outdoor company," he states.
To strengthen its media bouquet, the group will launch two radio stations at Nagpur and Raipur in six-eight months. When asked about whether the group has plans to foray into television to complete the bouquet, Shrivastava denies any such plans. "Launching a television channel won't be of any importance to us because we cater to geographical markets and, hence, we buy time on local channels," he explains.
Apart from radio stations, the group is planning to expand its print presence to places such as Orissa, Ranchi and Kolkata. They will roll out Hindi dailies in each of these places. The Orissa edition will be out in six months and will have a print run of about one lakh copies from day one. Though details about the Kolkata edition are yet to be decided, it may take more than a year. The Ranchi edition will be out next after the one in Orissa.
The Complete Media One Stop Shop works closely with clients and media agencies to develop solutions. It has 13 marketing offices across India and services clients such as ICICI Home Loans, BPL, Sanyo and HLL.
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