Lintas IMAG, Lintas
Group's integrated marketing arm, has bagged the online and web marketing duties for Ministry of Tourism (MoT). It is learnt through industry sources that MoT is planning an online spend of Rs 14-15 crore, among the highest online spends for an organisation in India.
MoT had issued a tender inviting agencies in the online space to present their strategies. Around 10 agencies are believed to have made their presentations over a period of two months. Lintas IMAG emerged winner, and will draft an extensive online and web marketing plan for MoT for the period between September 2006 and March 2007.
This is not the first time that Lintas IMAG is working for MoT; in the first quarter of 2006, it had executed two online campaigns for MoT - for the promotion of 'Buddhism' and 'North-East Tourism'.
Lintas IMAG will advertise on both Indian as well as international websites in its new campaign.
Ashish Bhasin, director, IMAG, Lintas India, says, "The web and internet space is probably the most dynamic area of communication. Today, it may form a relatively small part of most advertising budgets in India, but looking at global trends, this is clearly an area that is bound to take off and grow exponentially."
According to him, Lintas IMAG was able to secure this win because of its understanding of the online medium through its CRM,†interactive and online marketing†offerings: SRS and Lintas Personal.
Suprio Guha Thakurta, president, Lintas Personal, adds, "The MoT account is one of the most prestigious online marketing accounts in the country. Our role includes online media planning, campaign management, all campaign creatives and execution and web related work."
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