Grey Worldwide India
and Euro RSCG have bagged a silver and a bronze, respectively, at the recently concluded Asian Travel & Tourism Creative Awards 2006 held in Singapore. These awards were organised by 'AdAsia', one of the leading magazines in the advertising and marketing arena in Asia, in association with the travel magazine, 'Travel and Living'.
There were 32 categories in all. Grey Worldwide India won a silver in the Best Destination (Country): Campaign category for its Incredible India campaign ('05-06). Euro RSCG won a bronze in the Poster (In Store or Street) Social Service category for Connexons Tourism Services.
The Incredible India campaign for 2005-06 from Grey Worldwide India has also been selected as one of the finalists for the EACA Euro Effies, to be held on September 27, in Brussels. The Incredible India campaign made an attempt to attract tourists coming to India. The campaign was given a kitsch look and was targeted at tourists who saw the country as a destination suited to fulfil their thirst for exploring areas such as yoga, ayurveda, spirituality and wildlife.
This campaign was commissioned by the Ministry of Tourism, Government of India, to persuade affluent travellers from the USA, Europe, Asia Pacific and the Middle East to visit India for tourism.
According to Prathap P Suthan, national creative director, Grey Worldwide, "This is a proud moment for the Indian advertising fraternity. It shows that our endeavours resulted in creating the right brand recall." Along with Suthan, the key team members involved in producing the campaign include art directors Deepti Aurora Ahuja, Archana Dhanda and Jayant Mathew, and illustrator Rohit Kathuria.
On Euro's win, Satbir Singh, vice president - creative, Euro RSCG, says, "Tourism is a thrust area for the Government of India. Indeed, India ranks as the fourth best tourist destination now. At Euro RSCG India, we have handled tourism communication for Uttar Pradesh, Uttaranchal and Chattisgarh. This award recognises the importance tourism communication has attained the world over." Along with Singh, art director Gurdev Singh Sidhu and copywriter Ajay Saini were part of the team that made the campaign.
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