Rechristened Fame Gurukul to be launched on Sony SAB as Fame X

By , agencyfaqs! | In Media Publishing | September 12, 2006
With an international appeal effected by Endemol and the change in name, the channel is all set to attractan audience which is young at heart and looks for refreshing and differentiated content

Sony Entertainment Television

has rechristened the second series of its talent hunt show, Fame Gurukul. The new series will now be launched on the broadcasters second general entertainment channels Sony SAB by mid-October.

In its new avatar, the show will shed its serious garb, in the hope of attracting the younger set of viewers to the channel with a younger and funkier approach.

Vikas Bahl, senior V-P and business head, Sony SAB, says, "Our objective is to drive in more young viewers to the channels. This is also why we have launched shows such as 'Left Right Left' and 'Poore Battees Chahiye'."

SAB hopes to position itself as an optimistic channel for the new-age Indian viewers by offering a refreshing and innovative content, breaking the clutter among saas-bahu kind of soaps.

The show will be produced by Endemol India, the company which also owns the licence of this format show. Endemol will be responsible for overhaul the look and feel of the show by lending an international appeal to the academy.

"Our quest this time is to search for the X factor in a participant," says Bahl.

He clarifies that while an Indian feel has been given by keeping the originality of the participants, an international appeal is visible courtesy Endemol. For instance, a chappal-clad participant will not be given a makeover and grooming; instead, his unique style will be enhanced.

The auditions for the new series will begin on October 10, out of which 12 participants will be shortlisted.

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