General Motors scouting for a creative agency for its upcoming brand

By , agencyfaqs! | In Advertising | September 13, 2006
Six-seven agencies have been invited to participate in the pitch for this business, which is estimated to be Rs 20-22 crore

General Motors

India is on the look-out for a creative agency for its upcoming brand Chevy Spark. agencyfaqs! has learnt that this upcoming model is a remake of Matiz, which GM had bought over from Daewoo.

It has invited participation from six-seven agencies in the pitch for this business, which also includes the two agencies in the GM's roster - McCann Erickson and Rediffusion DY&R. Other agencies to have been invited for the pitch include Euro RSCG and Publicis India. Sources close to the development have confirmed it to agencyfaqs!

It is also learnt that only those agencies which do not handle an automobile account have been called for a presentation.

The size of the business is an estimated Rs 20-22 crore.

Chevy Spark will be launched in first quarter of 2007. When agencyfaqs! tried to confirm the same with P Balendran, vice president, General Motors, India, all he said was that GM plans launch a mini car in the Indian market sometime in April next year. However, he declined to divulge further details on this.

Currently, McCann Erickson and Rediffusion share the GM portfolio. While McCann handles Chevrolet Aveo and Optra, Rediffusion DY&R handles the Chevrolet Tavera and the corporate business.

In terms of size, McCann-Erickson handles two-thirds of the business, while Rediffusion DY&R has got the remaining one-third.

Madison Media is the AOR on the GM business.

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