Legend Multimedia has bagged the media duties for Glen India, a known name in kitchen appliances. The company markets chimneys and cooktops. It plans a media spend of around Rs 3 crore for this fiscal.
Glen was on the lookout for a suitable agency and had called for a pitch a few months ago, which saw four agencies in the fray.
Anand Rai, senior manager, marketing, Glen India, says, "During the pitch, four agencies had participated, and we found Ashutosh Legend quite competitive. Though a small agency, we think their service is good and response-attentive."
Aaditya Vikram, research and business head for Ashutosh Legend Multimedia, says, "Glen India has competitors such as Saber, Sunflame and Kaff."
The company, which currently has an annual turnover of Rs 45 crore, plans to triple it in the next two years to around Rs 150 crore. So the mandate for the agency will be to build the Glen brand as well as the company on the whole.
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