Disaster Management Authority (NDMA), which is chaired by the Prime Minister, Dr Manmohan Singh, is on the lookout for an advertising agency.
Last week, the NDMA met the agencies and briefed them on what is expected from them, after which the agencies were asked to present their credentials.
It is learnt that seven agencies - Everest Brand Solutions, Contract Advertising, Rediffusion DY&R, Grey Worldwide, Ideas Creative, Arms Communications and Usha Kaal Communications - have already submitted their credentials to the NDMA.
Currently, the NDMA's objective is to create social awareness on the cyclones that erupt in Gujarat, Orissa, Andhra Pradesh, Tamil Nadu and the other coastal areas of India.
The NDMA will now shortlist a few agencies, which will then be asked to present a separate creative and media strategy. However, the DAVP (Directorate of Advertising and Visual Publicity) will decide the media buying for the NDMA.
The media plan will include television, print and radio. This is the first instance of the NDMA planning to put out advertisements.
For the record, the NDMA is in charge of arranging and overseeing the provision of funds for mitigation measures, preparedness and response.
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