Goveas, who was heading Grey Worldwide, Mumbai, as general manager, has put in his papers. He is relocating to Hong Kong to join his family there. He will take a break for a while and is open later to options other than advertising, including joining the client's side of the business. Goveas has been with Grey since 2003.
Goveas says, "For the past four years, I have been keeping a long-distance relationship with my family. I had been toying with the idea of relocating for a long time. It's purely for personal reasons that I'm quitting Grey."
Goveas started his career in 1988 in 'The Times of India' in the response department, where he handled space selling. Close to three years later, he joined RK Swamy/BBDO in the client servicing department, where he worked on Hawkins and Saudi Arabian Airlines. Three years later, he shifted to Everest Brand Solutions (then Everest Advertising), where he was chiefly responsible for Parle Products (biscuits and confectionery), M-Seal, Wipro Shikakai and Wipro Baby Soft, and Mikado Textiles.
After spending two-and-a-half years at Everest, Goveas joined Leo Burnett. There, he steered the Coca-Cola India business (Thums Up and Limca), apart from Sonara Tiles and Balsara. Around two-three years later, he shifted base to Dubai, where he helped set up M&C Saatchi's operations. He headed the branch there and played a key role in picking up businesses such as Dubai Tourism, Samsung (white and brown goods), Siemens Cell Phones, Union National Bank, the Danish brand, Lurpak Butter, and the local milk and juices brand, Al Rawabi.
Three years later, Goveas was back in India and joined FCB-Ulka for a short stint, during which time he worked on Tata Internet Services (now Tata Indicom) and SC Johnson. After that, he took a year's break in Hong Kong and then joined Grey Worldwide in 2003 as director, client services. He was made the general manager, client servicing, in 2004 and was elevated and made the Mumbai branch head in January 2005.
While at Grey, Goveas contributed to various new business wins, including Deutsche Bank, Air-India, Laser Shaving Blades, DWS, Parle Agro, Parle Products and Pantech Mobile Phones. He also played a key role in bringing stability to the organisation which was in a churn at the time.
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