Copy and art partners
Vipul Thakkar, creative director (copy), and Karan Rawat, creative director (art), Bates Enterprise, have decided to call it quits. Both Thakkar and Rawat belong originally to Enterprise Nexus and continued to work with Bates Enterprise after the Bates and Enterprise merger. They are still to decide on their next move.
Commenting on the reason for quitting Bates Enterprise, Thakkar says, "Since the merger of Bates Enterprise, there have been some ideological differences that have persisted. The creative functioning of the organisation is fairly good, but there is a lack of comfort level with our partners on the client servicing side. As there has also been an exodus by some key personnel in client servicing, there is no clear leadership format."
Rawat says, "Well, for me, this move will imply moving up to the next level. Though I haven't decided where I am going, at the moment, it's like a small sabbatical."
Rawat has been with Bates Enterprise (Enterprise Nexus when he joined) for more than six years now. Prior to this, he worked with JWT for four years. Thakkar joined him three years ago; he had been running his own advertising agency, called 25 Hours, before that.
While Rawat started his career with McCann-Erickson 11 years ago, Thakkar began his career at around the same time with O&M Financial.
Together, Rawat and Thakkar have been instrumental in creating some aggressive brand development campaigns such as 'Femina' 'Believe' and for Killer Jeans, Xylys and ICICI Bank Credit Cards. Other brands that they have worked on together include Ravissant, 'The Times of India', Tiger Balm and STAR News.
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