'Make a Big
Noise for Make Trade Fair', a global, non-traditional media competition and campaign for Oxfam International, was launched worldwide this week. The competition calls for anyone in the world under the age of 30 to come up with a non-traditional campaign idea for Oxfam's 'Make Trade Fair' cause.
In partnership with YoungGuns, 'Make a Big Noise for Make Trade Fair' will be judged by more than 60 of the world's leading creative stalwarts in advertising, communication and new media. The elite jury comprises members from South America, South Africa, the UK and Europe, Asia, the Middle East, Australia, New Zealand and North America, which, it is hoped, will bring a truly international perspective to the competition.
Of the 60 judges, three are from India: Prasoon Joshi, regional creative director, South and South East Asia, McCann-Erickson; Elsie Nanji, vice-chairperson and chief creative officer, Ambience Publicis; and Sumanto Chattopadhyay, creative director, O&M.
The winning entrant's idea will be executed and brought to life and distributed across new media channels globally in 2007.
The competition and campaign were conceived by The Rumpus Room, a new creative division of the New Zealand based production company, The Sweet Shop. The Sweet Shop's managing director, Paul Prince, said on the occasion of the launch, "We're really hunting for an idea that can spark a phenomenon."
"This competition is about bringing a great idea to life for a worthy and relevant cause in the best way we can," he added.
"This is a great opportunity for participants from all over the world to push boundaries in developing a brilliant idea and using non-traditional media for a virtuous cause," said YoungGuns founder Kristian Barnes.
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