India and Kolkata, NDTV has launched an opt-out show in Delhi - 30 minutes dedicated to news concerning the Capital. The show is called 'Fight for Delhi'.
'Fight for Delhi' will air at 7.30pm every week night, beginning today, November 6. While this show will be aired exclusively for Delhi, the rest of the nation will watch NDTV 24x7's national beam.
'Fight for Delhi' is aimed at bringing the people of Delhi face to face with their electoral representatives and giving them a platform to voice their concerns and get immediate responses.
Sonia Singh, managing editor, NDTV 24x7, says, "It is a show in which we will solve the problems of the people of Delhi by forcing bureaucrats, ministers and anyone in charge to address their issues. And to ensure that they are committed, we will follow up on the promises that they've made."
For the record, NDTV has an opt-out programme in South India called 'Southern Edition', which airs every night at 7pm in the four states of Andhra Pradesh, Tamil Nadu, Kerala and Karnataka. During the occasion of 'Durga Puja', NDTV came up with similar city specific programming in Kolkata.
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