NDTV opt-out now for Mumbai viewers, too

By , agencyfaqs! | In Media Publishing | November 08, 2006
NDTV is offering an exclusive show for Mumbaikars. Called 'Maximum City', it will air weeknights at 11pm

Now that & #BANNER1 & # NDTV has discovered opt-out magic, it seems that it just can't let it be. If it was Delhi just a while ago, now, it's Mumbai. NDTV 24x7 will air a special 30 minute show called 'Maximum City' every weeknight just for its viewers in Mumbai. While the show airs in Mumbai, the rest of the country will receive the channel's national beam.

'Maximum City' aims to address the problems faced by Mumbaikars. It promises to uncover issues in the metropolis such as the builders' mafia, the shrinking green spaces and how tough it is to get your children admission in Mumbai's schools.

It will also capture the pace, the spirit and the vivacity of the Mumbaikars with reports on the city's popular culture, theatre, films and night life, including special features on local heroes, cultural landmarks and more.

NDTV's opt-out show for Delhi called 'Fight for Delhi' was launched very recently and it also beams 'Southern Edition' exclusively for its South Indian viewers.

2006 agencyfaqs!

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