Dentsu India loses two more senior executives

By , agencyfaqs! | In Advertising | November 09, 2006
Dentsu India has lost two more senior executives, Sudip Bhattacharya and Rajat Basra

Dentsu India

has lost two more of its senior executives, this time Sudip Bhattacharya and Rajat Basra; earlier, two executive creative directors, Amardeep Singh and Naren Kaimal, quit Dentsu Communications.

Bhattacharya was a creative consultant with Dentsu Communications, while Basra was associate vice-president with the group's media arm, Dentsu Media Palette. Basra was also director, media services, with Dentsu Communications. Both Basra and Bhattacharya have confirmed the development to agencyfaqs!

Bhattacharya now plans to move to M&C Saatchi as creative director. He will be based in Delhi and will report to Kamal Oberoi, chairman and managing director, M&C Saatchi.

Bhattacharya started his career in advertising around eight years ago and, since then, has worked with agencies such as Flora, IB&W, INC, Usha Kaal Communications and FCB-Ulka. Some of the brands on which he has worked are Yamaha and Radico.

However, when agencyfaqs! quizzed Basra about his plans, he declined to reveal any details. All he said was that he planned to take a break for two months and then move on. But he said that he will continue to work in the advertising industry.

Basra joined Dentsu Communications nine months ago. Prior to that, he was part of Group M's LG team. Basra, who started his career in advertising a decade ago, has worked in media agencies such as Zenith Optimedia, Starcom and in the Group Magencies.

He says, "Although my stint at Denstu was full of great experiences, the opportunities in my kitty currently are grander."

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