Media, a Hyderabad based outdoor company, promoted by Flight Aviation Academy Group, has rolled out five digital outdoor video walls in Hyderabad. These are billboards or 'dynamic hoardings' that could revolutionise outdoor advertising.
Flytech Media has flagged off digital hoardings like the ones operating in stadiums and malls by which streaming advertising commercials can be aired on highways and roads. As of now, to make the traffic habituated to this new medium, the company will air slides before progressing to 10 second videos. The places in which these have been installed during phase 1 in Hyderabad are Rasoolpura, Greenlands, Somajiguda and Nagarjuna Circle.
These places have been strategically chosen by Flytech Media. "These are places where there is always slow moving traffic during peak hours and traffic congestion is high," says Mohana Varma, manager, corporate marketing, Flytech Media.
A 10-second slot on the video walls will cost Rs 275 and extra cost will be levied for any graphic or design changes or additions, depending upon the format of the advertisement and the images involved. This could range from Rs 2,000 to Rs 10,000. For instance, a still photograph will be charged only the basic amount. As of now, only visuals can be shown on the video walls and Varma said that in future provisions for audio as well as video may be made.
At present, the company will focus on the Hyderabad region only and will roll out more boards in the next phase. It plans to install about 30 such boards in the city. According to Flytech officials, Hyderabad was the first choice due to the diverse revolutionary changes in areas such as lifestyle, industry, infrastructure and transport.
The company claims to be the first Indian agency to implement such an innovation. According to them, it is the cost and the maintenance factor that prevents people from taking such a step. "One needs strong financial backing and resources to employ this kind of innovation and we have that," Varma said.
In a week's time, the company will rent its video walls for commercial use. The company is optimistic about receiving favourable response by the media industry and advertisers. The company plans to venture into Bangalore, Mumbai and Delhi later.
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