Punj Lloyd reveals new corporate identity

By , agencyfaqs! | In Others | December 05, 2006
The new identity is the result of the company's recent international acquisitions

Punj Lloyd, the & #BANNER1 & # engineering and construction company, has launched a new corporate identity for itself. This identity is the result of the company's recent international acquisitions and marks Punj Lloyd as a global engineering, procurement and construction services provider.

The recent companies acquired by Punj Lloyd are the Singapore based Sembawang Engineers & Constructors and the British petrochemical company, Simon Carves.

Punj Lloyd - New logo

Punj Lloyd - Old logo

Atul Punj
Punj Lloyd's new logo depicts two interlocked links within an oval circle, indicating synergy and representing the strong bond existing between the various group companies. It also signifies the continuing relationship that Punj Lloydshares with its stakeholders. The blue colour of the oval portrays stability, safety and scale, while the plain colour of the links denotes air and water, symbolising the company's continuous efforts to protect the environment.

The font used is Helvetica Neue and it gives a futuristic, crisp and clear letterform. The new brand identity has been developed by a Bengaluru based design firm called Ray+Keshavan (R+K).

Atul Punj, chairman, Punj Lloyd, says, "The new brand identity for the company will create a contemporary persona that is relevant across geographies and cultures and provide a unified branding platform for the group with a common identity and vision framework."

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