Punj Lloyd, the
engineering and construction company, has launched a new corporate identity for itself. This identity is the result of the company's recent international acquisitions and marks Punj Lloyd as a global engineering, procurement and construction services provider.
The recent companies acquired by Punj Lloyd are the Singapore based Sembawang Engineers & Constructors and the British petrochemical company, Simon Carves.
The font used is Helvetica Neue and it gives a futuristic, crisp and clear letterform. The new brand identity has been developed by a Bengaluru based design firm called Ray+Keshavan (R+K).
Atul Punj, chairman, Punj Lloyd, says, "The new brand identity for the company will create a contemporary persona that is relevant across geographies and cultures and provide a unified branding platform for the group with a common identity and vision framework."
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