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Fastrack plays the XY game
The ideation of the TVC, which was launched on December 3, was done by Lowe, Bengaluru, and the collection is called the XY Collection
On December 3, Fastrack launched its third TVC in the last 18 months for its watch collection. The aim was to introduce a new range of watches. The commercial will air for only a limited time – till the year ends.
In fact, Fastrack airs a new TVC every time it launches a new collection. And this time, it has added 20 new designs of watches to its portfolio, each with a unique shape.
The ad shows a sonographic view of the mating game between an ovum and a sperm. When zoomed in on, the ovum turns out to be a collection of girl watches and the sperm becomes a male watch.
| One of the TVC shots. |
The first ad that was launched after the repositioning of the brand titled ‘Yes Sir’ was to target the boys, while the second ad titled ‘Neon’ was meant for girls.
The latest ad is to reach out both the sexes as the recently launched a collection which has watches with same style and design for both guys and girls.
Fastrack, an eight year old brand, was repositioned a year and a half ago as a brand for college goers, read more trendy. This is when the brand got the catch line, ‘How many you have?’ Previously, the brand was targeted mainly at middle-level executives and office goers.
© 2006 agencyfaqs!