MediaVest Group has brought in Mandir Tendolkar as media director, ideation, at their Mumbai office. Tendolkar has around 16 years of experience in media, having worked with agencies such as O&M and The Media Edge.
As Manish Porwal, executive director, Starcom MediaVest Group, puts it, "Tendolkar is a creative soul. She will be a catalyst to drive the creative utility of the agency. And her creative mind and skills will be crucial in turning insights into strategies."
Tendolkar's other claim to fame is that she has worked with Roda Mehta, one of the seniormost media planning professionals in the country, for a few years during her stint at O&M.
A few weeks ago, Starcom brought in two other executives at the associate media director level, Girish Upadhyay and Patrick Gomes.
Updahyay came in from Madison Media, where he held the same designation (associate media director). In the past, he has worked with MindShare and ACNielsen ORG-MARG.
The other new member in the Starcom Mumbai team, Gomes, has around 10 years of experience in the media planning function. His last assignment was as media director with a Dubai based agency. During his previous stints, he has worked with other media agencies such as Carat Media Services, Madison and The Media Edge.
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