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This is the first time in India that one can watch live television 35,000 feet above the ground
Boarding a plane won’t be such a boring prospect any more. The 19 month old Kingfisher Airlines has entered into a strategic alliance with direct to home (DTH) service provider DishTV, which will enable passengers to watch live television while in the aeroplane. So far, Kingfisher Airlines was providing five channels in-flight, but these beamed pre-recorded content.
DishTV will provide 16 selected channels in genres such as news, entertainment, lifestyle, sports and kids’ entertainment. In due course, all its channels are likely to be made available in-flight, but the details are yet to be worked out. Some of the channels in DishTV’s bouquet include CNN-IBN, CNBC-TV18, the STAR Network channels and the One Alliance channels.
Providing live television in-flight is a first in Indian history. In fact, even worldwide, only Jet Blue Airways in the US is known to provide live television as in-flight entertainment.
Subhash Chandra |
He adds that the competition will soon follow suit, which is why Kingfisher Airlines wants to remain a step ahead and live television was the logical next step. To give in-flight entertainment an even deeper push, Kingfisher Airlines will allow the use of GSM phones inside aircraft from 2008.
Mallya says the timing for the move is perfect. “People can now watch the Cricket World Cup in 2007, live and uninterrupted, while travelling with us,” he says.
Subhash Chandra, chairman, Essel Group (the parent of DishTV), says, “Viewers now seek entertainment in the way they want it and when they want it. Our tie-up with Kingfisher Airlines is a part of that.”
As of now, DishTV has no plans to provide its channels to any other airline brand.
© 2006 agencyfaqs!