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Media e2e, Oracle and Wipro Infotech form Media Technology Consortium

By , agencyfaqs! | In Media Planning & Buying | December 13, 2006
The consortium has been set up to design state of the art information systems, using high standard software and technology solutions


Media e2e, in & #BANNER1 & # association with Oracle India and Wipro Infotech, have formed the Media Technology Consortium in order to cater to the increasing technology requirements of the media and entertainment sector. Media e2e is a Hong Kong based media and entertainment technology group, led by Atul Phadnis in India.

The consortium has been formed with the objective of designing state of the art information systems using the best available software and technology solutions.

While Media e2e has its expertise in this domain and niche applications, Oracle develops business applications focused on the media and entertainment industry and Wipro has huge infrastructure services and system integration capabilities.

Their individual strengths and capabilities will present a unique association for India as well as on the global front. About how this will affect the multibillion dollar media sector, Sunny Guptey, vice-president, Media e2e, says, "In this period of rapid growth, the various changes that the business models for media and entertainment companies are undergoing will affect their transactional, analytical and information systems."

Elaborating further on the new initiative, Atul Phadnis, chief evangelist, Media e2e, says, "The media business is getting more organised by the day, especially in terms of revenue streams. The consortium will be equipped to streamline these solutions and also for any/every technological need, including revenue management and customer and subscriber management."

The consortium is in the process of meeting top broadcast and media and entertainment companies. The alliance is expanding its focus in other key Asia Pacific markets in the coming months.

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