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Percept acquires Allied Media, launches Percept Media

By , agencyfaqs! | In Media Planning & Buying | December 15, 2006
As reported by agencyfaqs!, after the Aegis Media and Percept Holdings split, Percept has acquired Allied Media and launched Percept Media. Shripad Kulkarni will continue to lead Allied Media as a key stakeholder


As reported by & #BANNER1 & # agencyfaqs! a few days before, Percept Holdings has acquired Allied Media, headed by Shripad Kulkarni, and launched Percept Media. Kulkarni will be a key stakeholder and head this venture.

Percept Holdings will offer its range of services such as Posterscope, PDM, Web Percept, P9 Integrated, Tiger Sports and Percept Activa under Percept Media. These offerings will be provided initially through Percept Media's infrastructure in Mumbai and Delhi and will be extended to 23 other locations soon.

Percept Media will offer solutions in conventional and traditional media, out of home, below-the-line, activation, retail, entertainment marketing, new media, digital and interactive media, sports marketing, sponsorship, etc.

Its media service delivery platform, through micro-marketing infrastructure and with the support of IT networks, promises reduced national and regional response time and increased speed and efficiency for clients.

Percept Media is eyeing a billing of US$150 million (approximately Rs 675 crore) in a year. Currently, it has a team of 300 personnel and aims to broaden this to 350 by mid-2007.

Shailendra Singh, joint managing director, Percept Holdings, says optimistically, "In the first year of operations itself, Percept Media will rank among the top five in the business."

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