TNS survey findings: Hero Honda, Maruti most trusted Indian auto companies

By , agencyfaqs! | In Others | December 20, 2006
According to the TNS Report, Toyota is the most trusted car company globally and Hero Honda and Maruti are the most trusted car companies in India

Consumers on

the international platform still rate Toyota as the most trusted car company. This finding comes from a study conducted by TNS to understand consumer perceptions about the automotive industry with regard to corporate ethics, social responsibility, environmental policies and philanthropic activities.

Over 18,000 consumers from 18 countries worldwide participated in the study. The participants were asked to rate corporations from the passenger car, commercial vehicle, tyre and oil sectors. The study reveals that safety and environment are the most important issues facing the automotive industry today and corporations that rate highly on these two parameters are generally perceived to be the most trustworthy.

Toyota's strong global image is due to its high ratings for manufacturing safe products, promoting road safety, and using innovation and technology to sustain the environment.

On the Indian terrain, Maruti Udyog and Hero Honda bag the most trusted company title. The other trusted names are Bharat Petroleum in oils, Tata Motors in commercial vehicles and MRF in tyres.

Globally, Michelin and Goodyear are the most trusted tyre companies - Michelin leads in Europe and Goodyear leads in Asia and the Americas. Both Michelin and Goodyear are rated high for manufacturing safe products and promoting road safety.

Shell bags the highest ratings for the most trusted oil company globally. Consumers rate Shell high for promoting the development and use of alternative fuels and technologies.

In India, consumers rate automotive companies high for their contribution to the social and economic development of their countries, especially for generating new jobs and improving the quality of life.

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