Sign up for afaqs! Newsletters
According to the TNS Report, Toyota is the most trusted car company globally and Hero Honda and Maruti are the most trusted car companies in India
Consumers on the international platform still rate Toyota as the most trusted car company. This finding comes from a study conducted by TNS to understand consumer perceptions about the automotive industry with regard to corporate ethics, social responsibility, environmental policies and philanthropic activities.
Over 18,000 consumers from 18 countries worldwide participated in the study. The participants were asked to rate corporations from the passenger car, commercial vehicle, tyre and oil sectors. The study reveals that safety and environment are the most important issues facing the automotive industry today and corporations that rate highly on these two parameters are generally perceived to be the most trustworthy.
Toyota’s strong global image is due to its high ratings for manufacturing safe products, promoting road safety, and using innovation and technology to sustain the environment.
Shell bags the highest ratings for the most trusted oil company globally. Consumers rate Shell high for promoting the development and use of alternative fuels and technologies.
In India, consumers rate automotive companies high for their contribution to the social and economic development of their countries, especially for generating new jobs and improving the quality of life.
© 2006 agencyfaqs!