OMS bags the media duties for 100 year old jewellery brand, Ganjam

By , agencyfaqs! | In Media Planning & Buying | December 21, 2006
Prior to this, the business was handled by Starcom

The Bengaluru

based jewellery house with a 400 hundred year legacy behind it, Ganjam Nagappa & Son, has hired Optimum Media Solutions (OMS) as it AOR (agency of record).

The business was awarded to OMS following a multi agency pitch, which was held a month ago. Prior to this, the business was handled by Starcom. The brand strategy and creative duties for this brand are handled by a London based brand consultancy firm, Large Smith & Walford.

Suresh Subrahmanyan

VP Muralidharan
The history of Ganjam dates back 400 years, when a group of merchants trading in precious stones are said to have migrated here from Ganjam district in Orissa. In 1942, Ganjam was appointed jeweller to the Maharaja of Mysore by a royal decree. Ganjam was also invited by the Maharaja of Nepal to train goldsmiths in his country and to design and make jewellery for the royal temple in Kathmandu.

Suresh Subrahmanyan, marketing consultant, Ganjam Nagappa & Son, says, "OMS will help Ganjam position itself distinctly in the luxury jewellery segment."

VP Muralidharan, business director, South, Optimum Media Solutions, says, "Ganjam is known for its saliency. We will add value to the brand image as a whole with distinctive strategic inputs."

The group will use mainly print, outdoor, below-the-line activities and event promotions such as fashion shows in its media plan.

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