Tag Media Network gets a new COO in PR Satheesh

By , agencyfaqs! | In Media Publishing
Last updated : December 22, 2006
Till recently, Satheesh was vice-president, sales, for Zee Sports. His mandate at Tag Media Network will be to steer content creation and look after the overall sales and marketing operations of the company

PR Satheesh, who

was vice-president, sales, for Zee Sports till recently, has now joined the Tag Media Network as chief operating officer. Satheesh's mandate here will be to steer content creation and look after the overall sales and marketing operations of the company.

He has spent close to 15 years in the industry. Some of the companies he has been associated with during his career span are 'Deccan Chronicle' and 'The Asian Age', where he worked as branch manager, West, and general manager, Mumbai, respectively. After that, he joined Zee Network as vice-president, sales, for Karnataka and Andhra Pradesh and, later, moved on to become its key accounts head at Mumbai.

PR Satheesh
Satheesh remembers his role at Zee Sports as a memorable one - he was part of the core team that handled sales and sponsorships. His team was instrumental in selling two cricket series successfully and bringing in sponsors for new properties and niche viewership programmes such as NASCAR and Indian Football.

Bunty Peerbhoy, chairman, MAA Group and a partner with the Tag Media Network, says, "Given his valuable experience in the media space, PR Satheesh will be steering Tag Media Network through their start-up phase and building a team that will develop and create new vistas in this sector."

Satheesh is actively associated with The Advertising Club, Bangalore, and officiates as its vice-president.

The Tag Media Network is a national in-store television network that provides a broadcast-advertising network throughout India for effective delivery of brand communication within malls, retail stores and supermarkets. Currently, it has a reach of over five million viewers through tie-ups with national supermarket chains such as Spencers, Foodworld and Fabmall.

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First Published : December 22, 2006
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