its first original production, 'Vicky aur Vetaal', Disney has produced yet another show called 'Dhoom Machaao Dhoom', co-produced by Sundial Creative, owned by Raveena Raj Kohlli.
The show will begin January 8, 2007, and will be aired Monday-Thursday at 7.30pm on the Disney Channel. 'Dhoom Machaao Dhoom' is about a group of young girls and their music band.
With this series set to premiere soon, the number of hours of locally produced content on the Disney Channel will soar to 30 a week. In 2007, 80 of the 130 hours of original programming beamed by the channel will cater to tweens; the remaining 50 hours will cater to the other age groups.
To entice tween viewers, the channel will employ mass media such as radio, print, television, outdoor and the Internet. It may also launch a music album based on the show sometime in the future.
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