Euro RSCG to handle Volvo car business in India

By , agencyfaqs! | In Advertising | January 03, 2007
Two new Volvo brands, S80 sedan and XC90, will be launched towards the end of the first quarter of 2007. Following a multi-agency pitch, the creative duties have been awarded to Euro RSCG

Swedish & #BANNER1 & # auto major Volvo plans to launch two premium cars in India by the end of the first quarter of 2007. The first is a SUV (sports utility vehicle), the XC90, whereas the other is a sedan, the S80, priced in the range of Rs 35 lakh to Rs 1 crore.

To handle the creative duties in India, the company has hired Euro RSCG.

Volvo S80
Euro RSCG also handles Volvo cars in various international markets, but Euro's bagging this business in India wasn't a result of global realignment, sources tell agencyfaqs!. Instead, the agency had to formally pitch for this business, when it took place sometime in mid-2006.

Euro will now have to ensure a smooth launch of these two passenger car models in India. In fact, during the presentation for the pitch, agencies were asked to build a premise based on the global Volvo values.

At the moment, Volvo is awaiting the completion of an official governmental nod to launch the cars in India, which is expected to happen anytime. Earlier in June last year, Volvo had appointed Paul de Voijs as its new managing director in the Indian market.

Volvo cars are already present in the Indian market through a tie-up with the Umesh K Modi-promoted Modi Motors, which markets its cars only to embassies. The company also manufactures Volvo trucks in India.

2007 agencyfaqs!

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