Last updated : January 03, 2007
bee is back.
In its second year, the Buzziest Brands of the Year poll (conducted jointly by agencyfaqs! and 'The Brand Reporter' magazine) is all set to take stock of who made the most noise in the year that went by (2006). The poll will be open from January 3 to January 9, 2006, and respondents can vote by logging on to agencyfaqs!.
2005's buzziest brand was Airtel, followed by Hutch and SBI, respectively. Whether this order will be retained yet again is for time to tell. Several brands from last year's shortlist have appeared in this time's top 50 as well. These include Airtel, Amul, Britannia, Kingfisher, Cadbury, Colgate, Dabur, Reliance, McDonald's, ICICI, HLL, The Times of India, Pepsi, Coca-Cola, Hutch, Lakme, Nokia, SBI and Tata, to name a few.
Replacing these eight brands are new entrants Aditya Birla Group, Johnson & Johnson, SET India, Chevrolet, Citibank, Parachute, Motorola and Yamaha (in alphabetical order). Quite notably, Motorola has been rather active on its communication front in 2006, thereby earning itself a place in the top 50. On the other hand, perhaps Max's 'Deewana Bana De' campaigns seemed to have done the trick for SET India.
© 2007 agencyfaqs!First Published : January 03, 2007